GS1 Digital Link
The new generation of SEO-friendly URLs based on GS1 standards
What is GS1 Digital Link?
🔗 Standardized URLs
GS1 Digital Link turns traditional barcodes into web URLs, providing direct access to product information via the internet.
- • Compliant with ISO/IEC 21471:2020
- • Compatible with all browsers
- • SEO optimized
🌐 Interoperability
GS1 Digital Link URLs work on every device and platform, providing a unified user experience.
- • Accessible via smartphone
- • NFC and QR code compatible
- • Multilingual support
URL Structure
Main Application Identifiers
Global Trade Item Number
Serial Shipping Container Code
Ship To/Deliver To GLN
Serial Number
Batch/Lot Number
Expiration Date
SEO Benefits
Optimized Indexing
GS1 Digital Link URLs are perfectly indexed by Google and other search engines, improving product visibility.
Rich Snippets
Native support for Schema.org structured data with GTIN and GS1 Digital Link properties for enriched results.
Worldwide Reach
International standard recognized in over 100 countries, ensuring worldwide compatibility for your products.
Technical Implementation
Automatic Redirects
Our NextJS middleware automatically handles redirects from legacy URLs to the GS1 Digital Link format.
Structured Data
Each URL automatically generates SEO-optimized Schema.org structured data with GTIN and hasGS1DigitalLink support.
- • gtin: "09506000164908"
- • hasGS1DigitalLink: URL
- • @type: "Product"
- • additionalProperty: [...]
Ready to use GS1 Digital Link?
Start using GS1 Digital Link URLs to improve traceability and SEO for your products today.
